Is L’Oreal Really The Anti-Cruelty Company They Claim to Be?

Background information about this claim
In a recent video created by a user on a social media platform called, TikTok, rumors have begun circulating of whether or not L’Oreal, a cosmetic company, tests their products on animals. The immediate reaction to these rumors would be to see what L’Oreal states on this topic, but let’s take a closer look at it. L’Oreal’s website states, “At L’Oréal, we care for animal welfare and we do not test on animals. We are for a world without animal testing.” Opposingly, PETA; People For The Ethical Treatment of Animals, released an article stating that L’Oreal is on their list of cosmetic companies who test their products on animals. 

Head to the Original Source of Information or Who Is Behind the Claim
In the viral Tik Tok video by user, @a.belle.rose, she lists a variety of companies that she boycotts because they are not cruelty free. Belle Rose, the Tik Tok user, explains that when required by law these companies will test their products on animals. These testing products kill animals like cats, dogs, mice, rabbits, and so many more innocent creatures.

Try a Keyword Search or What Sources Are Saying
When “L’Oreal anti-cruelty” is searched on the internet, many cruelty- free, cosmetic review companies appear. These websites include, Ethical Elephant, Cruelty-Free Kitty, and Cruelty Free Guide. None of these sources are government or medical sources which shows no true evidence of animal testing.

 What’s the Evidence
 All of the evidence is from somewhat unreliable sources that do not provide enough information to prove if this is true or false.

Consult Primary
On L’Oreal’s website, the company states, “we have a large number of non-animal predictive assessment tools, such as molecular modelling, expert toxicology systems, imaging techniques and many more.” They also state that they are for a world without animal testing.

According to PETA, to be on their anti-cruelty list, a company cannot allow any other company to test their products on any animal. PETA does state that L’Oreal has made progress by creating a policy that they will not test finished products on animals, but L’Oreal still sells many of the products in China that are government tested.

Rating
We can conclude that this video on Tik Tok needs more context and evidence to be proven. According to many sources we have no real medical sources that prove if animal testing has happened or not.